One place to audit, rank, and get cited.

Plain-language questions — "what should I fix first?", "how are my rankings?" — answered from the project's live numbers.

Deterministic and traceable; an LLM only rephrases when Monitoring:Llm is configured.

Homepage scan side-by-side with a competitor, gap list, and AI content suggestions.

Projects → Benchmark tab; uses live scan and optional AI.

Lab and field LCP, CLS, INP and a performance score for the homepage on every audit and scan.

Uses Google's public PageSpeed data; works without a key at a lower rate limit.

Diff two audits or production against staging by URL path before you ship.

Projects → Compare crawls; set a staging domain in crawl settings.

One 0–100 number per day from 12 weighted signals — crawl health, errors, speed, vitals, TLS, uptime, rankings, authority, AI visibility, freshness — with a 90-day trend.

Snapshotted hourly by DailyHealthWorker; weights renormalise over the signals you've actually enabled.

Checks the DNS records that keep your domain out of spam folders and off impersonation lists.

Part of every audit and instant scan.

Guided to-do list generated from your own data: each objective says why it fired, what to do step by step, and links to the right screen.

21 objectives across Crawl, Speed, Rankings, Links, AI and Setup; step completion is saved per project.

Invalid language codes, missing self-reference and x-default on every page.

Page-level checks in the audit.

Scan any URL in seconds: on-page, security headers, SSL expiry, email authentication, Core Web Vitals and structured data.

Free, no signup. The same checks power the API, CLI and badge.

Crawl single-page apps with a headless browser so client-rendered content is audited.

Toggle per project; falls back to static HTML when a browser is unavailable.

Upload Apache or Nginx access logs to see Googlebot, Bingbot and AI crawler hits, crawl waste and 404s bots keep hitting.

Streams multi-GB logs; results are stored per project.

Viewport, scalability and mobile Lighthouse signals on every page.

Part of every audit.

Chains, loops, broken internal links and broken outbound links with the page that contains them.

Outbound links are sampled per crawl to stay polite.

Daily or weekly re-crawls with CSV exports written automatically.

Background scheduler; configure per project.

HTTPS redirect, HSTS, CSP, X-Frame-Options, referrer policy, mixed content, server header leaks and certificate expiry.

Flagged as issues; certificate expiry is stored per audit.

Internal link graph and depth map built from crawl edges.

Open from any project after an audit.

One 0–100 score with a letter grade, a goal line, and the six actions that move it most.

Shown on every project after the first crawl; recalculated on each visit.

Detects JSON-LD, Microdata and Open Graph; flags pages with none.

Presence and type checks; schema-level validation is on the roadmap.

Five-minute homepage checks with down/recovered alerts and a 30-day history per project.

Enable per project under Alerts & integrations.

Scheduled crawl of up to 1,000 pages with 80+ technical, on-page, mobile, security and GEO checks, a health score and per-page detail.

Runs on every project; re-crawl on a daily or weekly schedule.

A Monday-morning style digest: health score and movement, rank distribution changes, backlinks, and the top three objectives.

Opt in per project under Alerts & integrations; also posted to the project webhook.

Domain overview, organic keywords, estimated traffic, top pages and organic competitors for your site or any rival.

Domain overview, ranked keywords, competitors and keyword gap from a licensed index.

Keywords a competitor ranks for that you don't, with volume and CPC.

Domain overview, ranked keywords, competitors and keyword gap from a licensed index.

Related queries and estimated volume and difficulty from live search results.

Licensed search volume, CPC, difficulty and intent.

Track positions in Google Maps and YouTube results alongside web search.

Google Maps and YouTube engines are available on tracked keywords.

Every page of the site that ranks in Google's top 10 / 20 / 50, with the keywords it ranks for, position change, volume and estimated traffic — all keywords from the licensed index, not just tracked ones.

Every keyword the site ranks for in Google's top 10/20/50, grouped by page, from the licensed index.

TOP 1 / 3 / 10 / 50 / 100 counts with week-over-week change, improved vs declined, new in / dropped from top 10, and the pages earning the most rankings.

Computed from stored rank snapshots; no extra API calls.

Track keywords on Google and Bing, desktop and mobile, per country and language.

Live Google and Bing positions, desktop and mobile, by country.

Domains that keep showing up in the top 10 for your keywords, ranked by shared keywords and average position, with one-click benchmark.

Top-10 hosts are captured on every rank check (RankSnapshot.TopDomainsCsv).

Twelve-month estimated organic traffic and keyword-count trend per domain.

Domain overview, ranked keywords, competitors and keyword gap from a licensed index.

Referring domains, top linked pages, anchors, domain rank, spam score and 12-month history for any domain.

Licensed backlink index with rank, spam score, new/lost links and history.

Referring-domain history and deltas per project.

Licensed backlink index with rank, spam score, new/lost links and history.

Web mentions of your brand with sentiment, and unlinked mentions you can turn into links.

Live mentions with sentiment.

Any-domain authority snapshot for prospecting and competitor benchmarking.

Pro plans and above.

Domains that link to your competitors but not to you — the warmest outreach list.

Domains linking to competitors but not to you.

Technology stack, WHOIS and expiry, Google Business Profile rating and Trustpilot summary per project.

Technology, WHOIS and review data are live.

Whether AI answer engines mention your brand or cite your site for the prompts you care about.

Search, AI answer and community sources are live. Refresh from any project.

llms.txt, AI crawler access in robots.txt, and answer-ready structure checks on every audit.

Flagged as audit issues with fixes.

Keyword opportunities, SEO and GEO scores, AI visibility and community mentions in one view.

Search, AI answer and community sources are live. Refresh from any project.

Machine-readable summary for AI crawlers, served for this site and generated for yours.

Served at /llms.txt.

Briefs generated from keyword opportunities with intent and priority.

Projects → Content ideas.

Lists every image missing alt text from the last crawl and proposes alt text you can copy or export.

Projects → Images; proposals come from filename, caption and page context.

Focus keyphrase, traffic-light SEO and readability checks for any URL.

Free tool; one page at a time.

Send a brief or draft straight to WordPress as a draft post.

Connect WordPress under Alerts & integrations.

Export all issues, one check, broken links, images or outbound links from the latest audit.

From any project after a completed audit.

A one-line script that puts a lead-capturing audit form on your agency site.

Results open on your scorecard; leads are the visitor's URL and email.

Health, readiness and error counts for every site you manage, in one table.

Projects list.

An SVG badge for your README or footer that updates with every audit.

Available once a scorecard link exists.

A public read-only link to a project's score, grade and top actions.

Generate from any project; revoke anytime.

Scan two sites side by side and share the result.

Free; built on Instant scan.

Agency-branded audit PDF per project.

Set agency name and logo in Settings.

Scan the page you're on and see the scorecard in a popup.

Unpacked extension in packages/visibility-extension; store listing pending.

Fail a pipeline when errors or warnings exceed thresholds, or when a page's score drops.

GitHub Action and a plain HTTP endpoint for any CI.

npx visibility scan <url> prints a scorecard and exits non-zero below your threshold.

Node package in packages/visibility-cli; no install needed.

One issue per failing check, with sample URLs and labels, in the repo your engineers already watch.

Connect a repository and token per project.

Give Claude, Cursor or any MCP client tools to scan sites, read audits and list issues.

packages/visibility-mcp; runs over stdio with your API key.

Scan URLs, list projects, read readiness and issues, and trigger audits with an API key.

Keys are created in Settings; docs at /developers.

Signed POSTs on audit completed, health drop, and uptime events.

Set a URL per project under Alerts & integrations.

Get emailed when health drops past your threshold or a site goes down.

Per-project address and threshold; in-app inbox when email isn't configured.

Free, Starter, Pro and Business tiers with page, keyword and project limits.

Upgrade from Settings; card billing is the next step.

Public system status and a dated list of what shipped.

/status and /changelog.

Invite teammates as Owner, Admin or Member.

Invites by link; email delivery when SMTP is configured.

Organisation profile, agency branding, API keys and plan in one place.

/Settings.

Paste up to 25 URLs and get a scorecard for each.

Free; larger batches via the API.

PageSpeed Insights–style report: real-user Core Web Vitals, Lighthouse scores on mobile and desktop, opportunities ranked by savings.

Free; shareable result link and SVG badge. Also at /api/pagespeed.

Free 1000-URL sitemap with broken-link, outbound-link, image-sitemap and ZIP downloads.

Same crawler as paid audits; respects robots.txt.